1. Why can I not see my own Google Ads in Google?
After launching a brand new Google Ads campaign, you might want to see for yourself how your Ads look like in Google’s search results. Before you do that, please note that your Ads will not be displayed every time someone enters one of your keywords in the search bar.
As you might know, Google always tries to maximize your return on investment and decides whether to display your Ads based on several factors including the user’s location and behavior, the search query they enter in the search engine and the daily budget you have chosen.
That means that if your budget has already been spent for the day, Google will stop displaying your Ads no matter how many times you try to find them. Moreover, Google is able to detect your IP address and might have noticed that you were always searching for the same keywords, but never clicking on the Ads. Your behavior might have led the search engine to believe that you were not interested in these ads, which is why they are no longer shown to you. If you do come across one of your Ads at some point, remember not to click on it as you will have to pay for each click.
2. How to make sure my Google Ads are being displayed?
It is not because you cannot find your Ads that they are not being displayed and that potential customers are not clicking on them.Once your campaign is live, you can easily monitor its performance thanks to the Google Ads section of your Strato MarketingRadar account.
The number of views indicates how many times your Ads have been displayed in the search results and the number of clicks how often users have clicked on them.
If you feel like your Ads are not working as they should, you might want to have a look at the settings of your campaign to make sure everything is optimized.