Google Business Profile is arguably the most important online directory for a business to be on. As Google is the most used search engine, having your business in their directory is paramount to your online success. Google Business is by all types and sizes of businesses in which they want to share their location for potential visitors or customers. It is also important to have a Google Business Profile even if you do not have a typical brick-and-mortar storefront. Having your business found, having a place for reviews, and information to get in contact with your company is crucial for success. With the Strato MarketingRadar application, you can create a Google Business Profile page in just a few short steps, and then manage it at any time through the application yourself.

If you don’t have a Google Business Profile yet, you can create it within your Strato MarketingRadar dashboard.

To complete the setup, log into your Strato MarketingRadar account, and click on the Online Presence tab and Google Business tab. You will be asked to provide details about your business such as a short description, opening hours, and to add photos.

Other details such as phone number, email and address will be used from your Strato MarketingRadar business overview, and information added during the onboarding process. When finishing your Google Business Profile setup make sure that information is correct as this is what customers will see when they search.

Keep in mind that the address you have provided is the same address that will be used to send a pin code, by post, to verify your business.

Once you get the pin code and verify your business in the Strato MarketingRadar app, you will be able to sync your account and fully manage it. You will be able to update working hours if you change them, create events, respond to reviews and add new photos.

The purpose of a Google Business Profile is to connect you with potential customers in the area by providing the most important, up-to-date and immediate information about your business, such as where are you located, when are you open and how to contact you.

Fully completed profiles with business name, address, phone number, website, and photos are more likely to get higher rankings and be visible in the top 3 with Google Maps and search results.

To access and fully manage your Google Business Profile account, you do not have to create a new login or use another app. You just need to log in to the Strato MarketingRadar app.

Having a Google Business Profile is a crucial part of your SEO strategy. Connecting it with Strato MarketingRadar will allow you to manage all your business content, map and Google reviews directly from one place and one account login.

For any further questions, please contact our support team, we are happy to help you.

Any questions about other topics? We have more articles on other topics: