1. Why is SEO important for your business?
In the ever-evolving landscape of online business, mastering Search Engine Optimization (SEO) is crucial for staying ahead. SEO is indispensable for your business and with Strato MarketingRadar and its new AI feature, step-by-step video tutorials and reports.
SEO helps with your Online Visibility. This means you will be easily found online as search engine optimization helps boost your website's visibility. Another important element is trustworthiness.
With good SEO you will enhance the credibility of your website, and this will lead to Increased traffic. This progress gives you a competitive edge and you will stay steps ahead of your competitors.
2. Follow the step-by-step video tutorials
Strato MarketingRadar simplifies SEO tasks with tailored instructions for your Content Management System (CMS). Tasks are categorized into three sections:
Search Engine Tasks: Covering meta elements, headlines (H1, H2, H3), plugins, homepage design, Google Search Console, backlinks, and more.
Social Media Tasks: Optimize your social media presence.
Local Marketing Tasks: Navigate online directories effectively and create listings.
Each of the tasks comes with detailed instructions on how to complete it based on the CMS that you selected. Instructions can be found in the task in the form of written instructions or video instructions.
Completing tasks, particularly SEO-related ones can be time-consuming, especially tasks like meta titles or meta description creation. Common queries often revolve around how to perform these tasks and what content to include. Fortunately, Strato MarketingRadar introduced an AI assistant designed to address these questions, streamlining the process and expediting task completion.
3. How to complete the tasks with an AI assistant?
Search engine tasks include our AI assistant to help create the best content for your website. This means that each task you want to complete comes with our detailed written instructions, video instructions and a recently added AI assistant to help you complete the task and validate it in the app.
To enable the AI feature, you just need to open the search engine task you want to complete and click on choose one of the 3 AI-generated examples. Next log in to your CMS and select the page you wish to update and copy and paste the text generated by AI.
Once you add the selected text to your website, save and publish changes to go live and click on finish/validate the task in the Strato MarketingRadar app.
AI tasks are designed to come with a unique text based on your keywords and industry. Our AI will create three options for you to choose from and all will respect the SEO rules of the correct number of characters for the meta title and meta description, keywords included. All Search Engine rules for optimisation of your text will be followed so you do not have to spend time on creating a unique title or description.
Not only will the AI create titles and descriptions, but you will also be able to complete tasks such as the Body of the homepage or H1, H2, and H3.
Once you have created the content for your website, each completed task will have to be validated.
4. Monitor your keyword rankings
Strato MarketingRadar allows you to select up to 50 keywords that you can monitor. SEO is a very dynamic process. Search engine users can change their search habits, which will affect the search volumes of keywords. The competition level of keywords can also change over time. Google does also frequent algorithm updates, and all these factors can impact your rankings.
Therefore, it is always important to monitor the keyword rankings to potentially adjust your SEO strategy.
To monitor all your rankings for each keyword and analyze your own progress you can use Strato MarketingRadar daily reports for search engines on the left menu.
With our reports, you can:
See the exact ranking that each keyword has in Google.
View search volume of several months
Get a screenshot of your snippet in the Google search result page
Monitor the performance of your keywords locally (add up to 3 different locations) and nationally
Monitor the data of your keywords daily for the past 2 weeks
Monitor your competitors’ keywords
Thanks to this information you can analyze how your keywords are doing and modify any keywords that are not doing so well.
5. Monitor your competitors
In Strato MarketingRadar, you can select up to 5 competitors that you want to keep an eye on.
For each competitor, you are able to monitor the rankings for each keyword that you selected. You are also able to compare your SEO performance with your competitors in a simplified graph.
Knowing how your competitors are doing can help you adapt your keyword strategy and recognize where you should focus.
Now that you have a clearer overview of how Strato MarketingRadar can help you improve your organic rankings, it is time to get to work! This is not the only way Strato MarketingRadar can help your business.
For any further questions, please contact our support team, we are happy to help you.
Any questions about other topics? We have more articles on other topics: