Engagement posts is the feature that allows all Strato MarketingRadar users to create, post and schedule Google, Facebook and Instagram posts. This allows you to control postings on said platforms, ensuring consistent branding, time efficiency, and optimal engagement. This feature not only simplifies online communication for businesses but also amplifies their digital presence, making it an essential tool in today's digital world.

The new engagement tab provides you with a brief overview of the created posts, and posts which are in draft and provides you an overview of the posts you have created and published in total.

In order to use the engagement feature of the Strato MarketingRadar app and features such as creating posts, and events and managing your reviews, first you have to make sure your Strato MarketingRadar app is connected to Google Business Profile, Facebook and Instagram.

Also, make sure you have your Meta Business Suite active, as your Facebook and Instagram accounts will have to be set up as business accounts open to the public. If the accounts are not set up this way, the connection and therefore publishing the post will not be possible.

To check if your accounts are connected go to the Online Presence - Listings and Publishing.

The Engagement feature in Strato MarketingRadar allows you to create posts that include text and photos and you can choose if you would like to post it to your Facebook, Instagram, or Google. You also have the option to decide when you would like to publish the post.

Creating the posts in Strato MarketingRadar is quick as it allows you to post on three platforms at the same time, but this process can be quicker. In the Strato MarketingRadar Engagement tab, you have the option to create the post using the AI tool. This means that the AI tool will create optimal posts based on your industry, the instructions you provide, and the description you have in the account. You can also select photos sourced by AI or upload yours.

The first step in creating social media posts is to check premade and suggested posts with photos and how this might look on social media. If you do not like premade posts just skip to this part and create the post on your own.

Selecting the premade posts is not mandatory, and as mentioned just skip to the part to create your own post. Start by typing the text in the text box, and on the right hand side you will see the preview. Add photos and then publish the post.

Even if you decide not to use premade social media posts you still can use the AI-assisted tools and create the post so the AI will generate the text, and you can modify it if necessary. To make the post this way, start by selecting the AI option, add instructions and submit to AI. If you like the post use the option to keep it, adjust if necessary, or generate new text. If you are happy with the text, click on keep, add photos and publish.

As mentioned the app allows you to create the post, but it also helps you to keep on top of your social media planning. This means that you can create multiple posts ahead of time and have them published throughout the week or month.

With the help of the Strato MarketingRadar app and Events feature you can also create Events. Events are automatically posted on your connected Google Business page. Same as with the posts, you can schedule the time of the event, and add photos, descriptions and other relevant information. The AI-assisted tool is also available to help you create the description or choose from the photos already uploaded and ready to be used.

Creating posts and scheduling for social media helps you stay organized, maintain a consistent online presence, and maximize the effectiveness of your social media marketing efforts.

Scheduling posts on social media offers several benefits for individuals and businesses:

Consistency: Maintaining a consistent posting schedule is crucial for building and maintaining an engaged audience. Scheduling allows you to post regularly, even when you're not available to do so manually.

Time Management: Scheduling posts in advance saves time and allows you to allocate your resources more efficiently. You can plan and create content in batches, freeing up time for other tasks.

Reach Optimal Timing: Different social media platforms have peak engagement times when your audience is most active. Scheduling tools can help you post during these optimal times, increasing the likelihood of your content being seen and engaged.

Global Audience: If your audience spans multiple time zones or you have followers from around the world, scheduling posts can help you reach them at a convenient time, regardless of your time zone.

The Strato MarketingRadar Engagement feature is a great way to stay in touch with your existing users as well as with your new customers. Creating posts for social media is a feature available to all Strato MarketingRadar users!

For any further questions, please contact our support team, we are happy to help you.

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