1. Monitor your performance and your competitors
You might be done with your tasks, but you are never done with SEO. Strato MarketingRadar allows you to keep monitoring your progress, your competitors’ progress, the traffic on your website, and the rankings for all your keywords so you can make necessary changes.
These reports are updated daily and it is therefore very important to keep an eye on your optimization and also your competitor's optimization so that you are always one step ahead of them.
Don’t forget that SEO is a marathon, not a sprint. It can take 3 to 6 months to start seeing results depending on keyword competitiveness and search volume. Do not be discouraged, and stay updated on your reports with Strato MarketingRadar!
2. Run Google Ads
Strato MarketingRadar enables you to create targeted ad campaigns that you can easily control. You get to decide how much you spend and how long your campaign is running. The settings of your Ads can of course be changed at any time.
3. Monitor your Social Media presence
Creating a social media profile is not enough, you need to manage it properly and actively engage with your community by creating posts, interacting with other people’s posts, and answering comments and messages.
Strato MarketingRadar allows you to connect your Facebook and Twitter accounts to the app and creates a unique feed to help you monitor all online activity related to your business, including the social media activity of your competitors.
If you want to be successful on social media, you also need a proper strategy that will guide your posts and your engagement with customers and potential customers.
4. Manage your online reputation
Strato MarketingRadar notifies you as soon as you get a new review and enables you to respond to the review directly from within your Strato MarketingRadar account.
Do not forget to answer all reviews, positive or negative, as potential customers pay attention to the way you react to criticism. Answering reviews is a great way to show your professionalism and increase customer engagement, you should proactively try to get your satisfied customers to leave you reviews.
5. Keep your business profiles in local directories up to date
Directory entries play an important role in your business's visibility in the results of local and vocal searches. Therefore, it is essential to make sure that your company’s name, phone number, and address are exactly the same on all of your directory profiles.
Avoid spending time and effort managing your entries manually and update your directory data in one click thanks to Strato MarketingRadar’s automatic synchronization feature.
6. Look for relevant backlinks
Backlinks are there to help Google understand how relevant and trustworthy your website is within your business sector. It shows that your content is so good and interesting that other websites are willing to redirect their traffic to your website.
However, getting fifty backlinks in a week and then none for two years won’t help you show search engines how relevant your website is for your industry. What you need to do is work on finding and getting new backlinks regularly to build a strong online presence for your company.
Now that you know exactly what aspects of your online presence you need to focus on, all you have to do is get to work!
For any further questions, please contact our support team, we are happy to help you.
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