1. The comparison of Strato MarketingRadar and Google Search results
Let’s imagine you had a look at your ranking reports in Strato MarketingRadar, and you wonder if what the account is telling you is true, so you open a new tab, and you enter one of your keywords in Google. Then, surprisingly, your website doesn’t appear at the position indicated in Strato MarketingRadar? But the data we are displaying in your account comes directly from Google, so how is this possible?
Google always tries to give its users the best possible results according to their queries. Therefore, the search engine uses everything it knows about you to customize as much as possible the search results it shows you, and Google might know you better than you expected!
Amongst the elements taken into account to personalize your search results, there is:
Your localisation
Your search history
Your browser history
Your language preference
Data from accounts for other Google products
The device you are using
This explains why you won’t necessarily get the same results as your colleague or as a third person, even if you entered the exact same keyword in Google. This also explains why your website might not appear at the same position as the one indicated in the Strato MarketingRadar reports. You are probably used to doing searches about your business, your business sector and your competitors and this will influence the websites that will appear in top positions in Google.
2. Location as a criterion of ranking and results
The only criterion taken into account to customize the rankings displayed in your Strato MarketingRadar account is the localisation or the location from where the search is being conducted.
You could be wondering if using the incognito mode on your browser might help avoiding this issue? Well, it will definitely delete some factors such as your search history or your browser history, but Google will still have access to data such as your geographic location or your language preference, so you won’t be able to recreate the exact same conditions as the ones in Strato MarketingRadar.
As such, you can narrow down your organic position by doing such tricks, but ultimately our results we can download straight from Google with your account localisation. Devices (such as mobile phones) and others parameters listed above can always have an affect on your results.
For any further questions, please contact our support team, we are happy to help you.
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